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Welcome

We provide a full range of marketing training specifically developed for legal professionals. Below is a list of our most popular training courses:

  • Business Development - How to improve client development and cross selling skills, and how to generate new business.
  • What is Legal Marketing? – An introduction to legal marketing principles.
  • Advanced Legal Marketing – Building systems for efficient marketing.
  • IP Legal Publishing – What options are available? What are their relative strengths and weaknesses? What real benefits can IP publications have for law firms?
  • How to Buy Advertising & Articles effectively.
  • IP Associations & Conferences – Deciding which options are most effective and how to use Associations to your advantage.
  • Basic Selling – How to close down a lead and knowing when and how to ask for business.
  • Media Relations – A guide to building relationships with the press and best practices for getting published.
  • Marketing Technology – Marketing by email and what the web can do for you.
  • Business Cards Basics – Turning business cards into business and how to manage new and old clients.
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