About Us
Global Law Marketing has a long history of working with some of the most respected gold standard intellectual property law firms in the world, as well as some smaller IP shops. The specific nature of the IP market, such as having far more clients than a corporate practice, means they have to market themselves differently. We have industry specific knowledge, contacts and resources to best guide you in your firm’s marketing efforts.
Phil Cox - President
Phil has over 20 years of experience in the IP market. In 2002 he opened the New York office for Managing IP magazine and after running the magazine for the Americas region for a number of years he decided to set up Global Law Marketing, an agency designed to help guide the numerous law firms that are fantastic at being lawyers, but could use some help in marketing, whether it be strategy level or operational.
During his time at Managing IP Phil conceived and published the ‘INTA Daily News’ and ‘IBA Daily News’, printing up to 6000 copies of these daily newspapers each day at their respective annual meetings. He also oversaw Managing IP’s online news business giving him a wealth of knowledge in B2B publishing PR and corporate communications. He is still an active committee member at INTA.
Phil’s deep contacts in the publishing world open countless doors of opportunities for Global Law Marketing clients. His knowledge of the industry and numerous contacts in the field allows him to negotiate strong PR on behalf of his clients.
During the course of the past 8 years Phil has been busy implementing countless marketing initiatives on behalf of clients. Phil’s passion is helping people improve and actually become more knowledgeable and better marketers. From implementing CRM systems, building websites, improving firm’s rankings, sales training and all manner of other activities Phil is strategic, highly proactive, and above all, has a strong history of getting results.
Recent speaking engagements include:
Ann Kent - Senior Marketing Consultant
Ann also has a long history in the intellectual property space. Starting first as a paralegal, then as a Case Manager at the IP boutique, Fitzpatrick, Cella, Harper, & Scinto, she eventually transitioned to a role of coordinating and managing Marketing and Business Development programs across the firm. Ann’s knowledge of the legal aspects of Intellectual Property field combined with her knowledge of best marketing practices for IP firms positions her as a strong asset for Global Law Marketing’s clients.
Phil Cox - President
Phil has over 20 years of experience in the IP market. In 2002 he opened the New York office for Managing IP magazine and after running the magazine for the Americas region for a number of years he decided to set up Global Law Marketing, an agency designed to help guide the numerous law firms that are fantastic at being lawyers, but could use some help in marketing, whether it be strategy level or operational.
During his time at Managing IP Phil conceived and published the ‘INTA Daily News’ and ‘IBA Daily News’, printing up to 6000 copies of these daily newspapers each day at their respective annual meetings. He also oversaw Managing IP’s online news business giving him a wealth of knowledge in B2B publishing PR and corporate communications. He is still an active committee member at INTA.
Phil’s deep contacts in the publishing world open countless doors of opportunities for Global Law Marketing clients. His knowledge of the industry and numerous contacts in the field allows him to negotiate strong PR on behalf of his clients.
During the course of the past 8 years Phil has been busy implementing countless marketing initiatives on behalf of clients. Phil’s passion is helping people improve and actually become more knowledgeable and better marketers. From implementing CRM systems, building websites, improving firm’s rankings, sales training and all manner of other activities Phil is strategic, highly proactive, and above all, has a strong history of getting results.
Recent speaking engagements include:
- New York City Bar Association - How to Build a Personal Brand
- NYIPLA (New York Intellectual Property Law Association) - How to Make Strong, Efficient Ranking Submissions
- AIPF (Association of Intellectual Property Law Firms) Annual Meeting – Market Like You Mean It, Which Marketing Tools Make Lawyers Money
- Lex Mundi IP Group Annual Global Meeting - Finding the Perfect Client Base, Analytics Every IP Firm Should Employ
- INTA Annual Meeting, Table Topic Moderator – Practical professional advice about which marketing activities end up making lawyers money
- AIPF (Association of Intellectual Property Law Firms) IP Hours webinar – Marketing Strategies for IP Practices
- ASIPI Annual Congress, Santiago, Chile - How Marketing Fits Within the Modern IP Law Firm
Ann Kent - Senior Marketing Consultant
Ann also has a long history in the intellectual property space. Starting first as a paralegal, then as a Case Manager at the IP boutique, Fitzpatrick, Cella, Harper, & Scinto, she eventually transitioned to a role of coordinating and managing Marketing and Business Development programs across the firm. Ann’s knowledge of the legal aspects of Intellectual Property field combined with her knowledge of best marketing practices for IP firms positions her as a strong asset for Global Law Marketing’s clients.