In the ever-continuing quest for building brand recognition, many law firms embark on advertising campaigns, only to find themselves face-to-face with a plethora of crucial questions:
- What is the primary message we want to convey to potential clients?
- Where should you place your message…and how often should it run?
- What creative look and feel truly conveys who we are as a firm?
- Is the amount of money we spend directly proportionate to our return?
- How can we get a discount on the advertising space we are buying?