Strategic Planning
The goal of any law firm is to generate profits…and strategic planning does exactly that, as it sets forth a roadmap of steps leading to increased revenue. Global Law Marketing works closely with you in the creation of your strategic plan—helping you define your vision, establish your goals, and develop the precise steps required to achieve those goals.
To help your firm develop a measurable marketing plan, we first look at the firm’s skill sets, knowledge, and experience. And, while each firm’s strategic plan is unique to them, there are several common steps that lead toward developing your customized plan:
Together, we can create a realistic and achievable marketing strategy—including all related tactics—as we maintain a strong focus on achieving the goals of the firm as a whole.
To help your firm develop a measurable marketing plan, we first look at the firm’s skill sets, knowledge, and experience. And, while each firm’s strategic plan is unique to them, there are several common steps that lead toward developing your customized plan:
- Carefully analyze your present clients
- Review your internal legal and technical skills
- Evaluate the market needs
- Assess the profitability of your services
- Determine where the best opportunities lie for the future direction of your firm
- Establish a budget to ensure you don’t over spend
Together, we can create a realistic and achievable marketing strategy—including all related tactics—as we maintain a strong focus on achieving the goals of the firm as a whole.
