List Management/ CRM
Database management is critical to retaining and organizing all the detailed information your firm has on your present and prospective clients. Most law firms have some form of database management in place, but many haven’t yet realized what proper database management can accomplish.
Effective—and efficient—customer relationship management can be critical to profitability. So the question becomes: How sophisticated does your method of managing customer relationships need to be?
Global Law Marketing can help you answer that. A CRM system need not be overly complicated or expensive. In fact, a relatively simple, but well-constructed CRM system can enable you to target niche markets and send your clients highly customized, automated communications.
With this in mind, we work closely with you in designing a CRM system that enables you to group clients by such criteria as industry, geography, practice area, and more—enabling you to communicate with them in a highly targeted fashion. These targeted communications, in turn, help to build your firm’s image, strengthen your brand, and foster trust with your clients.
Effective—and efficient—customer relationship management can be critical to profitability. So the question becomes: How sophisticated does your method of managing customer relationships need to be?
Global Law Marketing can help you answer that. A CRM system need not be overly complicated or expensive. In fact, a relatively simple, but well-constructed CRM system can enable you to target niche markets and send your clients highly customized, automated communications.
With this in mind, we work closely with you in designing a CRM system that enables you to group clients by such criteria as industry, geography, practice area, and more—enabling you to communicate with them in a highly targeted fashion. These targeted communications, in turn, help to build your firm’s image, strengthen your brand, and foster trust with your clients.