With a format that can be engaging on many levels, the interactive webinar is an especially effective marketing tool for lawyers. It offers exceptional potential to build trust with both your client base and potential clients—presenting a unique opportunity to connect with your audience and build loyalty. A cost-effective marketing tool, webinars helps you engage in a way that reinforces your expertise and solidifies you as an authority. Not only does it feed your CRM, but it can help extend existing markets and develop new ones.
Webinars are highly cost effective because there are no travel costs for both the speakers and the attendees and there aren’t any expensive venue and AV assistance costs either. Webinars are in essence very simple. Take the tried and tested way of developing new business, the panel session, and put it online. Because attendees don’t have to travel you are more likely to get a large audience. You still build trust through showing your expertise, but you have captured the details of everyone that attended the webinar, which you wouldn’t know in a traditional seminar environment unless you collected every single attendee’s business card. These can be considered leads.
As part of a larger marketing plan, Global Law Marketing helps you produce webinars that generate a wide audience of international and national participants. As webinar specialists, we are here to guide you through every step of the webinar production process—making it as painless as possible.
1. Initial Consultation
· Clients – Personal lawyer networks, CRM contacts
· The BrightTalk webinar platform, both simple and easy to use, is included in the flat fee rate.
6. Individual Lawyer Training