Fighting to Complete Law Firm Rankings Submissions?
October 2015
With a proper strategy in place, they can be completed efficiently, with strong results. Let's be honest, submitting information to the Legal Rankings is a big pain. But the bottom line is that a strong submission can directly—and positively—affect your firm’s image, and as such, it deserves proper attention. It seems that every year there is a new directory asking for submissions, so it’s important to focus on the ones with the most merit.
This is the first of a three-part newsletter focused entirely on the legal rankings process. Our next issue will go into more depth on what specific types of information should be included within a strong submission.
In this first communication we wanted to give you the shortlist of best practices, as drawn up by our specialists who work solely on ranking submissions:
With a proper strategy in place, they can be completed efficiently, with strong results. Let's be honest, submitting information to the Legal Rankings is a big pain. But the bottom line is that a strong submission can directly—and positively—affect your firm’s image, and as such, it deserves proper attention. It seems that every year there is a new directory asking for submissions, so it’s important to focus on the ones with the most merit.
This is the first of a three-part newsletter focused entirely on the legal rankings process. Our next issue will go into more depth on what specific types of information should be included within a strong submission.
In this first communication we wanted to give you the shortlist of best practices, as drawn up by our specialists who work solely on ranking submissions:
- Personalize: Develop a narrative that defines your firm and highlights your strengths both on the firm and individual level. Being experts in everything is very hard to prove and is rarely true. So give focus to niche practices and intricate areas of law that require elevated skills you can actively show and prove to researchers.
- Organize: Focus on deadlines and give yourself plenty of time to prepare. The attorneys need time to write strong case descriptions, and without strong cases to show, it is difficult to present yourself as a leader in your field. Have one person lead the submission process (usually the marketing department), give them accountability, and don’t forget to communicate this across the relevant stakeholders so everyone knows what is expected of themselves and who is going to be asking them for what details.
- Systemize: Create a form to be used for capturing case information that contains all details of the cases you are going to present over the coming submissions season. Certain directories ask for more specific information than others. By capturing all info in a use-all template you will save time and avoid repeatedly going back to the Partners for extra pieces of info.
- Customize: Update cases periodically throughout the year. Develop a schedule that works for your firm, either monthly or quarterly, to ensure that all Partners update their case lists. Manage information through a shared folder which is accessible by many parties.
