LinkedIn® for Lawyers
August 2015
With 350 million members in over 200 countries and territories, LinkedIn® has become the social media platform of choice for professional networking. In fact, according to the ABA Report, it is the most popular social media choice for lawyers, at 75%, with Facebook following far behind at 34%. It provides a free, instant way to connect with clients, potential clients, and colleagues.
LinkedIn® Regional Members
110M+ EMEA
84M+ Europe
64M+ Asia and the Pacific
12M+ Southeast Asia
6M+ DACH
14M+ MENA
48M+ LATAM
When LinkedIn® launched in 2003 with 4,500 members, companies located firms entirely through referrals and lawyer profiles like MartindaleHubbell. The current generation searches the internet for referrals, and that quickly leads one to a firm's LinkedIn® profile; LinkedIn® provides a quick way to not only search for a potential lawyer, but to also explore potential connections and references for each individual. The incorporation of images and engaging content on an individual or firm profile allows the search to become three dimensional and personal. In 2015, LinkedIn® is often the first step of a law firm search, even above the firm website.
It is important for leading firms to embrace and understand the potential to more effectively communicate with their clients and potentially gain new ones while adhering to firm wide regulations and standards of conduct that reflect the nature of the firm. LinkedIn® provides a venue in which a firm or individual lawyer can highlight a level of expertise by contributing to industry groups and sharing relevant content.
While large firms compose the largest percentage of users on LinkedIn, they often have marketing departments that support their LinkedIn activity. According to the American Bar Association’s Law firm Social Media Survey, 56% of law firms maintained a LinkedIn® page for the firm. The largest firms are most likely to use LinkedIn for professional purposes: 66.3% of firms with 100-499 lawyers, 63.3% of firms with 500+ lawyers, and 62.9% of firms with 50-99 lawyers maintain a firm presence on LinkedIn®. A smaller firm or individual lawyer can still have a strong presence on LinkedIn® by following simple and effective LinkedIn® marketing tips to create a strong profile and results-yielding role on LinkedIn.
LinkedIn® provides an easy way to promote yourself as a lawyer and to engage with your contacts. The ABA Study posits that most lawyers who use LinkedIn® are primarily “consuming” information rather than contributing, so a lawyer who actively participates on LinkedIn® by sharing content and posting to relevant industry groups can stand out as a leader in his field.
Global Law Marketing offers easy to follow guidelines for setting up a strong profile:
With 350 million members in over 200 countries and territories, LinkedIn® has become the social media platform of choice for professional networking. In fact, according to the ABA Report, it is the most popular social media choice for lawyers, at 75%, with Facebook following far behind at 34%. It provides a free, instant way to connect with clients, potential clients, and colleagues.
LinkedIn® Regional Members
110M+ EMEA
84M+ Europe
64M+ Asia and the Pacific
12M+ Southeast Asia
6M+ DACH
14M+ MENA
48M+ LATAM
When LinkedIn® launched in 2003 with 4,500 members, companies located firms entirely through referrals and lawyer profiles like MartindaleHubbell. The current generation searches the internet for referrals, and that quickly leads one to a firm's LinkedIn® profile; LinkedIn® provides a quick way to not only search for a potential lawyer, but to also explore potential connections and references for each individual. The incorporation of images and engaging content on an individual or firm profile allows the search to become three dimensional and personal. In 2015, LinkedIn® is often the first step of a law firm search, even above the firm website.
It is important for leading firms to embrace and understand the potential to more effectively communicate with their clients and potentially gain new ones while adhering to firm wide regulations and standards of conduct that reflect the nature of the firm. LinkedIn® provides a venue in which a firm or individual lawyer can highlight a level of expertise by contributing to industry groups and sharing relevant content.
While large firms compose the largest percentage of users on LinkedIn, they often have marketing departments that support their LinkedIn activity. According to the American Bar Association’s Law firm Social Media Survey, 56% of law firms maintained a LinkedIn® page for the firm. The largest firms are most likely to use LinkedIn for professional purposes: 66.3% of firms with 100-499 lawyers, 63.3% of firms with 500+ lawyers, and 62.9% of firms with 50-99 lawyers maintain a firm presence on LinkedIn®. A smaller firm or individual lawyer can still have a strong presence on LinkedIn® by following simple and effective LinkedIn® marketing tips to create a strong profile and results-yielding role on LinkedIn.
LinkedIn® provides an easy way to promote yourself as a lawyer and to engage with your contacts. The ABA Study posits that most lawyers who use LinkedIn® are primarily “consuming” information rather than contributing, so a lawyer who actively participates on LinkedIn® by sharing content and posting to relevant industry groups can stand out as a leader in his field.
- Easiest social media choice for attorneys- business focused and entirely professional
- Firm profile and individual profiles should be an extension of the firm website
- 23% of lawyers reported getting new clients from LinkedIn®
Global Law Marketing offers easy to follow guidelines for setting up a strong profile:
